MKT uniendo trabajo.doc - NOVEAU SPA ON THE GO Marketing...

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NOVEAU “SPA ON THE GO” Marketing Plan Select a company & Product for which you will devise a comprehensive marketing plan based on the Marketing Plan Outline below. Marketing Plan Outline I. Executive Summary Definition of product or something that you want to sell, that has a price, can be trades and or sale t, something that can be exchanged for dollar, for revenue, idea, service etc. Table of Contents 2. Situation Analysis: A) Internal (Company) I. Strengths II. Weaknesses B) External (Environment) I. Opportunities II. Threats 3. Product Offering: I. Description of product: II. Distinct Competitive Strength: III. Benefits to customers: IV. Positioning Strategy: I. Direct Competition II. Indirect Competition 5. Target audience: I. Demographics: Age,education level II. Buying Behavior: III. Need for your product: 6: Pricing Method - (Purpose) I. Pricing Guidelines: II. Pricing Policy: III. Return Policy: 7. Promotion- (purpose) I. Type of Promotion:
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8. Marketing Implementation Strategy I. Value Proposition: II. Messaging: III. Branding: IV. Implementation Schedule 9. Financials I. Sales Forecast: II.Break-Even: III. Profitability: IV: Desired Profit Margin: 10. Keys to Success: Conclusions 1. EXECUTIVE SUMMARY NOVEAU is a product that highlights a multilateral demand for facial cleansing and facial hydration with natural anti stress scents unifying the core competencies of each in an effort to achieve optimal results. The introduction of “NOVEAU” marks a merger of markets through its ground breaking architecture. Individuals engaged in a fast paced lifestyle typically do not experience the joys of leisure activities in moderation and to certain extent neglect the needs of age defiance. This new product will contain Natural ingredients and fragrance variations that will transform a simple facial wipe into an antistress wipe. We’re introducing aromatherapy into a facial wipe. Lavender, jasmine, mint, anise, and chamomile are among the primary ingredients that contribute to the products composition. In addition this facial wipe contains vitamins B5,C and E, which are all crucial in sustaining hydration and maintaining a fresh face.
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2. SITUATION ANALYSIS: (+ECONOMIC CONDITIONS) We have chosen to cultivate a product that highlights a multilateral demand for facial cleansing and facial hydration with natural anti stress scents unifying the core competencies of each in an effort to achieve optimal results. Thriving in a globalized marketplace propelled by the attributing factors of image and perception, the potential value captured in introducing a good response to the demands of consumers represents a lucrative opportunity. For the most part, facial products have traditionally offered the features of cleansing and hydration in separation with clean scents. Also, baby wipes are continuously growing for cosmetic removal, exfoliating, bathing, and personal care. In construe of our product analysis, we have chosen to create an assessment that is defined by the
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MKT uniendo trabajo.doc - NOVEAU SPA ON THE GO Marketing...

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