Progressive Bag Alliance strategic planning

Progressive Bag Alliance strategic planning - Sunny(Luyang...

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Sunny(Luyang Li) PBA Strategic Panning I. Background The Progressive Bag Alliance (PBA) was founded in 2005 and is a group of American plastic bag manufacturers who advocate recycling plastic shopping bags as an alternative to banning the bags. In 2007, it joined the plastic division of the American Chemistry Counsel (ACC), and changed its name to "Progressive Bag Affiliates." The Plastics Division of ACC represents leading manufacturers of plastic resins and advocates unlimited opportunities for plastics and promotes their economic, environmental and societal benefits. PBA’s members include Advance Polybag, Inc.; The Dow Chemical Company; ExxonMobil Corporation; Hilex Poly Co., LLC; NOVA Chemicals, Inc.; Superbag Corporation; Total Petrochemicals USA, Inc. and Unistar Plastics, LLC. In April, 2009, Shari Jackson of the American Chemistry Council acted as the spokesperson for Progressive Bag Affiliates. II. Business Goals A. Promote the continuous use of plastic bags. 1. Combat city proposals that could impact consumers’ use of plastic bags, such as plastic ban and tax increase. 2. Promote the responsible use, reuse, recycling and disposal of plastic bags. 3. Urge legislature to enforce laws that regulate consumer recycling. 4. Create solutions to reduce the number of plastic bags that end up in our landfills 1
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and, sometimes, as litters. B. Build positive images for member companies. III Statement of the problems/opportunities A. Problems: 1. Plastic bags have long been one of the major sources of urban litter pollution and marine litter pollution. AB1998 is now being voted upon in the California Legislature, which will eliminate the distribution of approximately 19 billion plastic bags in California by prohibiting grocery stores, pharmacies, convenience stores and similar stores from distributing single-use plastic bags. Some big supermarkets, such as Whole Foods, start banning plastic bags in its chains. 2. Current recycling programs are neither efficient nor effective. Participating stores are few in number and inactive in cooperation. Most of the customers are aware of the recycling program but reluctant to take active action. B. Opportunities: PBA has good PR support and big budget provided by large plastic manufactures. PBA has succeeded in lobbying state senators deny pass for plastic bag ban in former cases. In addition, the economy is still in recovery, and people are afraid of economic downturn and unemployment rate crawling up. IV. Research goals and methodology 2
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A. Research goals 1. Identify the organizations and significant individuals that support AB1998. Determine the best way to communicate with them, especially members of the state legislature. 2.
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Progressive Bag Alliance strategic planning - Sunny(Luyang...

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