This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Apple Inc is a California (U.S.A) based company formed in the year 1976 and is listed at NASDAQ (AAPL). The company has global operations, including 317 retail stores (233 in U.S and 84 Globally located). The company serves different segments of customers ranging from consumer, middle and small business units, educations, enterprise, governments etc. The company has diversified product offering including personal computers, mobile communication, portable digital music players and related software, peripherals and services. The product portfolio also includes third party products including Mac, iphone and ipod and related application software, printers, speakers, storage devices etc (Yahoo, 2011). The major competitive advantage of the firm are: 1) the company is having global presence with diversified portfolio of products. 2) Their marketing strategies are perfect to create excitement among people as well as execute organizations vision. For instance, they basically focus on lifestyle of customers and making them believe that product purchase will make their life better; rather...
View Full Document
- Spring '11