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Unformatted text preview: which competitors fear to take time. Their target market positioning is not on the common man but towards a specific community who are passionate about their products and usage. The product strength in terms of look and usage is also great which makes them get an appeal from all the customers. The release of every product from this company has been judged with lot of time and patience and their lead lies in creating a unique space for themselves wherever they enter. Apple has also established its own delivery centers which make them unique retailers with their trained staff members and their unique software which can be used to download their applications and products. Their licensing and support from vendors also create a cutting edge....
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This note was uploaded on 04/14/2011 for the course MGT 0962 taught by Professor Fabello during the Spring '11 term at Western Intl..
- Spring '11