Unformatted text preview: Q Based on the topic Strategic Management, explain Apple's Cooperative Strategy in 250 words or more, with references A A cooperative strategy is the strategy where organizations work together to achieve a shared objective and gain competitive advantages as they all combine their capabilities and resources. Most commonly used cooperative strategy is joint ventures, equity strategic alliance, and non-equity strategic alliances. Apple Inc has created lots of strategic alliances and joint ventures by teaming up with organizations like IBM, Nike, and HP. Apple entered with IBM in a strategic alliance with IBM for joint development of software that will foster link between IBM personal computer and Apple’s PC as well as for software designing. As both the company belongs to fast cycle market. The major objective was to continuously look for gaining new competitive advantage. In addition to this, Apple also formed strategic alliance with Intel Corporation so as to foster end user to have Window or Mac software,...
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- Spring '11
- Personal computer, Macintosh, Mac OS X