International Strategy

International Strategy - The primary strength of APPLE is...

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The primary strength of APPLE is its strong presence in the market. It could be realized from the fact that it is the world’s number one brand in Asia, US and Europe. It has outperformed technology giants like Intel, IBS and Microsoft in many segments. Its strong presence in the market has helped it to aggressively acquire market share compared to many other companies that only have strong presence in their local markets. The international strategy used by the Apple is based on building direct distribution management systems internationally. Another Strength of APPLE is its advanced and excellent Research & Development capability, efficient and effective supply chain, and mass production at a competitive production cost. These competitive strategies of APPLE have helped it to become a market leader in many products. Being a information Technology company, technological forces impacts the company in a big way. Technology sector in the US includes more than 140,000 companies with combined
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This note was uploaded on 04/14/2011 for the course MGT 0962 taught by Professor Fabello during the Spring '11 term at Western Intl..

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International Strategy - The primary strength of APPLE is...

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