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Unformatted text preview: In addition, the advertising campaign will ensure the market is aware of the new release. Apple’s previous product releases have been extremely successful and by using the same marketing plan the projector laptop product release will also be successful. The company needs to continue using its strategies by coming up with innovative products and expanding into new emerging markets. This would remain the success stone for the company in future. References Folbre Nancy His recession, becoming hers [Online] // economix.blogs.nytimes.com. - Mar 7, 2011. - Mar 12, 2011. - http://economix.blogs.nytimes.com/tag/nancy-folbre/. Porter Five Forces [Online] // www.mindtools.com. - n.d. . - Mar 10, 2011. - http://www.mindtools.com/pages/article/newTMC_08.htm. US Technolgy Sector Analysis [Online] // www.reuters.com. - Jun 2010. - Mar 10, 2011. - http:// www.reuters.com/article/2010/06/22/idUS176099+22-Jun-2010+BW20100622....
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This note was uploaded on 04/14/2011 for the course MGT 0962 taught by Professor Fabello during the Spring '11 term at Western Intl..
- Spring '11