restructuring strategies

Restructuring - In addition the advertising campaign will ensure the market is aware of the new release Apple’s previous product releases have

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Apple launches its restructuring initiatives in 2004 wherein it recorded at $24 million as restructuring charges. Based on our analysis it could be concluded that the company is performing strongly in IT and hardware industry. The company believes in meeting the requirements of its customers, thereby keeping a place in their heart. Apple has always believed in the strength of customer loyalty as a necessary pillar of success for the company. The products of Apple have always tried to fulfill the needs and demand of its customers, be it in style of in performance. Advertising is a core pillar of Apple’s strategy and it brings new people to Apple products (Macworld, 2010). The combination of brand recognition and Apple’s success in advertising greatly support the new projector laptop product release (Macworld, 2010). Consumers will already be drawn to a new product release designed by Apple because of the brand recognition.
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Unformatted text preview: In addition, the advertising campaign will ensure the market is aware of the new release. Apple’s previous product releases have been extremely successful and by using the same marketing plan the projector laptop product release will also be successful. The company needs to continue using its strategies by coming up with innovative products and expanding into new emerging markets. This would remain the success stone for the company in future. References Folbre Nancy His recession, becoming hers [Online] // economix.blogs.nytimes.com. - Mar 7, 2011. - Mar 12, 2011. - http://economix.blogs.nytimes.com/tag/nancy-folbre/. Porter Five Forces [Online] // www.mindtools.com. - n.d. . - Mar 10, 2011. - http://www.mindtools.com/pages/article/newTMC_08.htm. US Technolgy Sector Analysis [Online] // www.reuters.com. - Jun 2010. - Mar 10, 2011. - http:// www.reuters.com/article/2010/06/22/idUS176099+22-Jun-2010+BW20100622....
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This note was uploaded on 04/14/2011 for the course MGT 0962 taught by Professor Fabello during the Spring '11 term at Western Intl..

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Restructuring - In addition the advertising campaign will ensure the market is aware of the new release Apple’s previous product releases have

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