SWOT - The products sale performance is less It has...

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Write a focused and detailed research on one aspect of strategic management for the Apple Corporation? SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It is one of the aspects of strategic management and thus we would hereby discuss the SWOT of the Apple Corporation Strengths It has a strong financial base It has lot of intellectual capital It is one of the leaders of technology The brand’s image is fascinating and strong enough It has a user friendly GUI The products are highly innovative The ITunes and music store is the greatest source of revenue to the company Steve Job’s returning to Apple Weakness It has weak corporate structure The company has lower profit margins The dividends of the company are rarely paid
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Unformatted text preview: The products sale performance is less It has underdeveloped customers The company lacks in succession plans Opportunities Customized user experience Expanding the company globally To strength the brand Increase the downloaded of music and MP3 players in the market To increase the viruses and worms on the Microsoft based system Threats Technology Competition Pricing Volatile Customers References http://www.slideshare.net/colbynelson/strategic-management-presentation-apple-inc http://www.slideshare.net/smsulari/appleinc-strategic-management-caser http://www.scribd.com/doc/11983566/A-Strategic-Analysis-of-Apple-Corporation...
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This note was uploaded on 04/14/2011 for the course MGT 0962 taught by Professor Fabello during the Spring '11 term at Western Intl..

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SWOT - The products sale performance is less It has...

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