According to strategic management concept- apple’s Vision Statementis appropriateApple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications(more sophisticated application for officials). Apple is also spearheading the digital media revolution with its iPod portable music (making portability of all data in one) and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone."(it shows that it has cleared its futuristic goal to bring high end products, increasing the application portability, user friendliness & innovative products to standoutinthemarket)(http://phx.corporate-ir.net/phoenix.zhtml?c=107357&p=irol-faq#corpinfo2)They keep on changing their vision & mission statements time to time to align themselves with the changing environment.
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Personal computer, high end products, management concept- apple, iPod portable music