assignment 5 - The Gene One 1 The Gene One Scenario Fred...

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The Gene One 1 The Gene One Scenario Fred Johnson University of Phoenix
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The Gene One 2 The Gene One Scenario Gene One is impressive company that has been operating in the biotech industry since 1996. This company is known for growing plant naturally and eliminated diseases in those naturally grown plants. This technology has allowed Gene One’s revenue to increase to over $400 million during a period of eight years. Gene One’s current situation is the Board has decided that the company will have to go compete as a public company to remain competitive and successful. The Board has envisioned Gene One to increase revenue by 40% over the next three years as an initial public offering (IPO). After the loss of Don Ruiz, former Chief Executive Officer, the Board has been tasked with assembling the remaining team members and informing them about the new focus and organizational structure for Gene One. The Gene One team consists of “Michelle Houghton, Chief Financial Officer, Charles Jones, Marketing Officer, Teri Robertson, Chief Technology Officer, Greg Thoman, Chief Human Resources Officer, John Kirby, Executive Director Board Member, and Susan Wells, Executive Board Member” (University of Phoenix, 2006, p. 2). These team members are passionate about their jobs and can be influential in the success of Gene One as a public entity. These members need to be on board and loyal to the end vision of the company. Gene One is expected to undergo the change from a private organization to a public organization on Walls Street. This change will alter the culture and the behavior of this expanding organization. An internal issue within Gene One is that members doubt other members’ attitude and dedication of the end vision of the company. The Board has determined the end vision for Gene One is for the company to be a successful publicly traded company. Ruiz stated in the executive meeting that the team has “zero experience with IPO’s” (University of Phoenix). Educating the team with IPOs is only a small part of changing the organizational
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The Gene One 3 behavior. Gene One needs to grasp the behaviors of a learning organization. According to Robbins and Judge “a learning organization is an organization that has developed the continuous capacity to adapt and change” (2007, p. 17). The original organizational activities, behaviors, and various interrelationships may change to accommodate the goal of the vision. Yugl states that “management sets the tone for the organization’s culture both by what it says (strategy) and
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This note was uploaded on 04/14/2011 for the course ACC 561 taught by Professor Cole during the Spring '09 term at University of Phoenix.

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assignment 5 - The Gene One 1 The Gene One Scenario Fred...

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