Kudlers Recommendations

Kudlers Recommendations - KUDLER FINE FOODS RECOMMENDATIONS...

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KUDLER FINE FOODS RECOMMENDATIONS 1 Kudler Fine Foods Recommendations Learning Team A Eco 561 April 13, 2010 Dr. Augustine Hammond
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KUDLER FINE FOODS RECOMMENDATIONS 2 Kudler Fine Foods Recommendations Kudler Fine Foods (KFF) is a gourmet grocery store with several locations primarily throughout California’s metropolitan areas. These stores offer the finest organic foods within its various departments of meats, cheeses, baked goods, seafood, and dairy. KFF sells international wines, spices, and utensils needed to create a gourmet meal. The company also offers catering services and internet ordering of products and produce for customer convenience (Apollo Group Inc, 2009). Learning Team A will recommend new strategies for KFF in relation to adjusting pricing models, controlling raw materials, and increasing products and services awareness to maximize on profit opportunities in the economy over the next couple of years. Pricing Strategies Currently, KFF is best considered to be operating in an oligopoly market in this regional area. An oligopoly market is a “market dominated by a few large producers of a homogeneous or differentiated product” (McConnell, Brue, & Flynn, 2009, p. 229). Specifically, KFF operates in a differentiated oligopoly market by selling its produce directly to the consumers. KFF offers only organically grown foods, mostly purchased from local farmer, whereas the local supermarkets has a mixture of organic and non-
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This note was uploaded on 04/14/2011 for the course ACC 561 taught by Professor Cole during the Spring '09 term at University of Phoenix.

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Kudlers Recommendations - KUDLER FINE FOODS RECOMMENDATIONS...

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