4da9a3a7-02f4-4f9a-b2c7-243bee18bf2e

4da9a3a7-02f4-4f9a-b2c7-243bee18bf2e - Strategic Management...

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Unformatted text preview: Strategic Management – Gucci Case Analysis 1 Strategic Management – GUCCI CASE ANALYSIS by RKC MBA Student Presented to Prof. David Duffill Strategic Management Robert Kennedy College, University of Wales October 24, 2010 Word count: 4221 Strategic Management – Gucci Case Analysis 2 Table of content 1.EXECUTIVE SUMMARY ......................................................................................................................... 4 2. LUXURY GOODS MARKET OVERVIEW & COMPETITIVE POSITIONING ............................5 2.1 L UXURY G OODS M ARKET – K EY SUCCESS F ACTORS ...................................................................................... 5 2.2 L UXURY G OODS M ARKET – C OMPETITIVE P OSITION M APPING ........................................................................ 6 3.1 G UCCI IN 1990 .......................................................................................................................................... 9 3.2 G UCCI IN 1994 .......................................................................................................................................... 9 3.3 G UCCI IN 2000 ........................................................................................................................................ 10 3.4 C RITICAL M OVES THAT REPOSITIONED G UCCI ............................................................................................... 11 4. GUCCI’S LATEST STRATEGIC MOVES .......................................................................................... 13 4.1 A NALYZING G UCCI ’ S MOVE USING O HMAE ’ S S TRATEGIC T RIANGLE ................................................................ 13 4.2 A NALYZING G UCCI ’ S MOVE USING P ORTER ’ S G ENERIC S TRATEGIES ................................................................ 13 4.3 A NALYZING G UCCI ’ S MOVE USING A NSOFF ’ S C ORPORATE S TRATEGY .................................................................................................................................................................... 14 5. RECOMMENDED MOVE FORWARD STRATEGY ......................................................................... 15 5.1 S TRATEGIC I NTENT ................................................................................................................................... 15 5.2 S TRATEGIC A SSESSMENT ........................................................................................................................... 15 5.3 P ROPOSED G UCCI ’ S S TRATEGY GOING FORWARD ........................................................................................... 16 5.3.1 Recommendations for Strategic Intent ......................................................................................... 16 5.3.2 Recommended Strategic Actions .................................................................................................. 16 6. CONCLUSION .............................................................................................................................................
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This note was uploaded on 04/14/2011 for the course BUSSINESS 16.391 taught by Professor Micial during the Spring '11 term at Brandon.

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4da9a3a7-02f4-4f9a-b2c7-243bee18bf2e - Strategic Management...

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