ADVICE1 - ADVICE TO NEW MANAGEMENT 1. The changes in...

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ADVICE TO NEW MANAGEMENT 1. The changes in marketing plan 2. Key success factors The first key success factor to ensure Allstar Brands going forward is the going well economy. People are willing to buy goods in a going well economy. This ensured that we can sell a large amount of products with a higher price. Moreover, having a knowledgeable manager is a key success factor for Allstar brands going forward. A knowledgeable manager can always do the right decisions with the different problems. Insights on 4Ps 1. Product: 2. Pricing: 3. Promotion: For the message content, we will focus more on the primary and benefits in the early life cycle of our new product since building the brand awareness should be seen as the priority task. For promotional vehicles, 50% of promotion budget should be invested on the Trial Size to attract the potential customers. In addition, the co-op advertising is very important since it can tell customers where to buy our products. 4.
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This note was uploaded on 04/14/2011 for the course BUSSINESS 16.391 taught by Professor Micial during the Spring '11 term at Brandon.

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ADVICE1 - ADVICE TO NEW MANAGEMENT 1. The changes in...

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