assignment1 of information management

assignment1 of information management - Chen libo #102000...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chen libo #102000 1. How could Canadian Tire use e-business metrics to monitor its B2C Web site’s performance? Canadian Tire can use clikstream date metrics such as number of page views. pattern of Web sites visited, length of stay on a Web site, date and time visited, number of customers with shopping carts, number of abandoned shopping carts to monitor its B2C Web site’s performance. Visitor metrics, exposure metrics, visit metrics, and hit metrics also can be used to monitor its B2C Web site’s performance. 2. What was Canadian Tire’s original strategy for its B2C Web site? Canadian Tire’s original strategy for B2C Web site is that providing goods’ information on the web site for its customers. Canadian Tire also allowed its customers order goods online, and it also provided deliver service for its customers. 3. Why did this strategy fail? Because Canadian Tire didn’t realize customers’ shopping behavior that most people just search products’ information online then go to a real store to buy what
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

assignment1 of information management - Chen libo #102000...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online