Capstone_Chinese_Simplified

Capstone_Chinese_Simplified - Table of Contents 1 EXECUTIVE...

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1 Table of Contents 目录 1. EXECUTIVE OVERVIEW 3 执行概况 RESEARCH & DEVELOPMENT (R&D) 3 科研与开发 MARKETING 3 市场营销 PRODUCTION 4 生产 FINANCE 4 财务 COMPANY SUCCESS 5 公司的成功 2. THE SENSOR INDUSTRY 5 传感器工业 SENSOR CUSTOMERS 5 传感器的顾客 SEGMENT BUYING CRITERIA 5 各群体的购买标准 POSITIONING 6 定位 PRICE, AGE AND RELIABILITY (MTBF) 7 价格 , 年龄 , 和可靠性 CRITERIA BY SEGMENT 7 各群体的标准 3. THE CAPSTONE® COURIER 8 顶石 ® 快讯 USING THE COURIER 8 快讯的使用 FRONT PAGE, STOCK & BOND SUMMARIES, FINANCIAL STATEMENTS AND PRODUCTION ANALYSIS 8 首页 , 股票和债券总结 , 财务报表和生产分析 SEGMENT ANALYSIS 9 群体分析 MARKET SHARE REPORT AND PERCEPTUAL MAP 10 市场份额报告和直观图 HR/TQM REPORT 10 人力资源 / 全面质量管理报告 4. PROFORMAS & ANNUAL REPORTS 11 预计报告和年度报告 BALANCE SHEET 11 资产负债表 CASH FLOW STATEMENT 11 现金流量表 INCOME STATEMENT 11 收益表 5. THE PURCHASE DECISION 12 购买决策 THE ROUGH CUT 12 粗略删减 POSITIONING IN THE ROUGH CUT 12 粗删阶段的定位 PRICE IN THE ROUGH CUT 12 粗删阶段的价格 RELIABILITY IN THE ROUGH CUT 12 粗删阶段的可靠性 THE FINE CUT 13 精细筛选 POSITIONING IN THE FINE CUT 13 精选阶段的定位 PRICE IN THE FINE CUT 14 精选阶段的价格 RELIABILITY IN THE FINE CUT 14 精选阶段的可靠性 AGE 14 年龄 MARKETING FACTORS 15 市场因素 SELLER’S MARKET 15 卖方市场 MARKET SIZES AND GROWTH 15 市场规模与发展
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