Gucci - Gucci Group Assignment 3 Student Name: Chen Libo...

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Gucci Group Assignment 3 Student Name: Chen Libo Student Number: 102000 Date: March 28, 2011
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Gucci Group By 2000, Gucci has established itself as a united, global, and fashion brand with more than seven product categories. Moreover, Gucci also acquired four unique brands with several product lines. However, the main issue of Gucci is how to keep growth in the future. In order to solve the issue, Gucci should make a long-range strategic plan. There is a recommendation for Gucci. First, the brand should focus on the middle class segment of the market. Specifically, the largest middle class segment market will be the Asian market, which is the fastest growing market in the world, and focusing on Asian market is an excellent opportunity for the brand. Gucci’s target customer is young, modern, urban, and fashion-conscious. According to the example in Japan, young Japanese women had a huge demand of luxury good, although most of them only have moderate incomes. In addition, nearly 40% sales of Gucci are coming from
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This note was uploaded on 04/14/2011 for the course BUSSINESS 16.391 taught by Professor Micial during the Spring '11 term at Brandon.

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Gucci - Gucci Group Assignment 3 Student Name: Chen Libo...

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