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16:367 Marketing Management Instructor: Sekayi Pswarayi Advice to New Management Libo Chen (102000), Kristina Klein (080202), Sarra Nazar (080356
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Changes In Our Marketing Plan When originally drafting the marketing plan our insights into the market and the trends within the market were limited resulting in some objectives being too conservative while others were too progressive. When we reflected upon the original plan further on in our management of the Allstar OTC brands we changed these to reflect the actual trends and growth we had observed. Success Factors Going forward the clear advantage of the Allstar OTC brands division is the established branding and status of the brand, consumers view the brand as producing a superior product and that could be used in the introduction of any future products. Product Since our management team took over Allstar OTC brands we have introduced a variety of new products and currently have a product in nearly every market. One market that we overlooked
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