PRICING_Assignment

PRICING_Assignment - PRICING / MARGIN ASSIGNMENT Team...

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Team __9__Chen libo, Kristina Klein, Sarra Nazar_________________ Pricing is one of the most complex decisions in marketing because it requires balancing multiple objectives, including cost-margin, positioning in the mind of the consumer, impact on channels/distribution partners (if indirect), and competition. This assignment is designed to illustrate the impact of the pricing decision in these different contexts. Margin Analysis: Take the retail price into what you consider your most important channel and break that into a chain of margins – retail margin, wholesale margin (if applicable), manufacturer margin (your margin) and your cost of goods sold. It may be necessary to make some assumptions in this analysis. Please note any key assumptions. MSRP: What is the role of MSRP in your pricing decision? Impact on Distributor: Based on your current pricing policies, what is the impact on your distributor of a $1.00 increase in MSRP? A $1.00 decrease? Competition:
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PRICING_Assignment - PRICING / MARGIN ASSIGNMENT Team...

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