E - liked O'Neal for its commercials. Correct Answer:...

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E-trex, Inc. wanted Shaquille O'Neal, a professional basketball player, to endorse its products. O'Neal, however, was not interested. E-presto was not deterred and hired a person who looked and sounded
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Unformatted text preview: liked O'Neal for its commercials. Correct Answer: E-trex's conduct raises the issue of commercial exploitation....
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This note was uploaded on 04/15/2011 for the course BUSINESS 140 taught by Professor Business140 during the Spring '11 term at Alexandria Technical College.

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