Chksht -- contents of industry analysis

Chksht -- contents of industry analysis - Pricing...

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Check Sheet 2.x The Industry Analysis Section  of the Marketing Plan General Description of the Industry Number of competitors and targeted market segments General description of marketing activities Products/services
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Unformatted text preview: Pricing Promotional techniques Distribution activities Major financial trends Sales Costs Profits Key ratios Factors that shape competitive interactions Key Success Factors in the industry...
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