Industry analysis

Industry analysis - Distribution activities Major financial...

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The Industry Analysis General Description of the Industry Number of competitors and targeted market segments General description of marketing activities Products/services Pricing Promotional techniques
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Unformatted text preview: Distribution activities Major financial trends Sales Costs Profits Key ratios Factors that shape competitive interactions Key Success Factors in the industry...
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This note was uploaded on 04/15/2011 for the course MKTG 3010 taught by Professor Morris during the Spring '09 term at North Texas.

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