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Industry & competitor analysis

Industry & competitor analysis - Summary of...

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Industry & Competitor Analysis
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General Description of the Industry Number of competitors and targeted market segments General description of marketing activities Products/services Pricing Promotional techniques Site locations Factors that drive or determine competitive interactions Major trends Sales Costs Profits Numbers of competitors Key Success Factors in the industry Key Competitor Analysis Gold’s Denton Target markets Market position Marketing mix products & services pricing promotional methods location considerations
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Apparent marketing objectives & major strategies Summary of strengths & weaknesses Brickhouse, Denton Target markets Market position Marketing mix products & services pricing promotional methods location considerations Apparent marketing objectives & major strategies
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Unformatted text preview: Summary of strengths & weaknesses Q-Club Target markets Market position Marketing mix products & services pricing promotional methods location considerations Apparent marketing objectives & major strategies Summary of strengths & weaknesses Etc. Summary of Competitive Marketing Programs Target markets & positioning Table Short discussion highlighting ramifications for proposed club Products & services Table Short discussion highlighting ramifications for proposed club Pricing Table Short discussion highlighting ramifications for proposed club Promotional Activities Table Short discussion highlighting ramifications for proposed club Location analysis Table Short discussion highlighting ramifications for proposed club...
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