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Unformatted text preview: Denton Area Health Club Market Overall market structure i.e How market is segmented in Denton Identification of variables used to define segments Description of resulting segments Needs of customers in segments Characteristics of customers by segment Size of segment (dollars & numbers of people), growth rates Summary of segments offering most opportunity Figures Tables The High Income, Prestige Segment Needs of customers Characteristics Demographics Geographics Life Style Size and growth rates Why this market offers opportunity...
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- Spring '09