Market and Customer Analysis

Market and Customer Analysis - Denton Area Health Club...

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Market and Customer Analysis Structure of Written Portion of Marketing Plan
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The Fitness Market The Health Club Market Basic description of market in terms of Nature of the market Range of needs served, basic club types that have evolved to serve needs Size and growth of the market (dollars, number of people working out, % growth per year, etc.) Projections for future Overall market structure i.e How market is segmented Identification of variables used to define segments Description of resulting segments Needs of customers in segments Characteristics of customers by segment
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Unformatted text preview: Denton Area Health Club Market Overall market structure i.e How market is segmented in Denton Identification of variables used to define segments Description of resulting segments Needs of customers in segments Characteristics of customers by segment Size of segment (dollars & numbers of people), growth rates Summary of segments offering most opportunity Figures Tables The High Income, Prestige Segment Needs of customers Characteristics Demographics Geographics Life Style Size and growth rates Why this market offers opportunity...
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Market and Customer Analysis - Denton Area Health Club...

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