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Report Outline - I Title II Contents III Executive Summary...

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I. Title II. Contents III.Executive Summary IV.Situation Analysis A. 1. General Description of the Industry a) Number and general nature of competitors b) General description of marketing activities (1) Products/services (2) Pricing (3) Promotional techniques (4) Distribution activities
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c) Sales d) Costs e) Profits f) Key ratios 2. Major financial trends 3. Factors that shape competitive interactions 4. Key Success Factors in the industry B. The Market & Customers a) General description of the market b) Hierarchical market structure This should amount to a hierarchical structures analysis. Use diagrams (Figures that are labeled and cited in your discussion) to illustrate points. Be sure and explain the logic underlying your analysis. Threats Opportunities a) General description of the market
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