Secondary Data

Secondary Data - SECONDARY VS. PRIMARY DATA EVALUATING...

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CHAPTER TWO CONSIDERATIONS FOR COLLECTING  SECONDARY DATA by Kenneth N. Thompson Associate Professor of Marketing University of North Texas College of Business Administration Denton, Texas Draft Not to be reproduced or quoted without the author’s explicit consent.
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Unformatted text preview: SECONDARY VS. PRIMARY DATA EVALUATING SECONDARY DATA & DATA SOURCES CONDUCTING SECONDARY RESEARCH ON THE INTERNET SUMMARY ADDITIONAL READING...
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Secondary Data - SECONDARY VS. PRIMARY DATA EVALUATING...

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