Outline - Selecting the Target Market(s) Developing...

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Part I: Introduction to Marketing Planning Conducting Business Research on the WWW Tips on Writing Your Marketing Plan Part II: Conducting The Marketing Situation Analysis Current Marketing Programs Profitability Analysis Part III: Developing Marketing Programs
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Unformatted text preview: Selecting the Target Market(s) Developing Specific Marketing Program Objectives & Strategies Positioning Strategies Product & Service Strategies Distribution Strategies Pricing Strategies Promotion Strategies Developing Marketing Action Plans Product & Service Plans Distribution Plans Pricing Plans Promotion Plans Implementing the Marketing Plan Controlling the Marketing Plan Appendix...
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Outline - Selecting the Target Market(s) Developing...

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