{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Outline - Selecting the Target Market(s Developing Specific...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Part I: Introduction to Marketing Planning Introduction to Marketing Plans & the Planning Process Conducting Business Research on the WWW Tips on Writing Your Marketing Plan Part II: Conducting The Marketing Situation Analysis Current Marketing Programs Industry & Competitor Analysis Market & Customer Analysis Profitability Analysis Key Environments & Trends Part III: Developing Marketing Programs Identifying General Marketing Objectives & The Strategic Focus
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Selecting the Target Market(s) Developing Specific Marketing Program Objectives & Strategies Positioning Strategies Product & Service Strategies Distribution Strategies Pricing Strategies Promotion Strategies Developing Marketing Action Plans Product & Service Plans Distribution Plans Pricing Plans Promotion Plans Implementing the Marketing Plan Controlling the Marketing Plan Appendix...
View Full Document

{[ snackBarMessage ]}