Chapter 16 USING INTERNATIONAL LOGISTICS FOR COMPETITIVE ADVANTAGELEARNING OBJECTIVES By the end of this chapter the student should be able to: 1 Identify characteristics of good written communication. 2 Identify characteristics of good oral communication. 3 Identify characteristics of the good usage of weights and measures (metric system). 4 Identify the importance of cultural sensitivity. 5 Review specific advice given in preceding chapters. PREVIEW This chapter is more prescriptive than the preceding fifteen, which were mostly descriptive; it was written with the idea that there are some “good practices” in international logistics that students should be aware of. In particular, the chapter focuses on good written and oral communication with the introductions of “International English” and of “Special English.” It also emphasize the fact that the United States is the sole country in the world to not use the metric system, which is a competitive disadvantage for exporters, and that they should adopt it for all of their export sales. Finally, the chapter briefly re-emphasizes the importance of good intercultural sensitivity, and restates the prescriptive advice given in the chapters on Incoterms, terms of payment, currency of transaction, and packaging.
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