Week 8 - Week 8:Shaping the Offerings *Pricing * Estimating...

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Click to edit Master subtitle style Week 8:Shaping the Offerings *Pricing * Estimating Demand (Sales Forecasting)
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Pricing: Factors Influencing (1) Competition Elasticity of Demand ©
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Inelastic and Elastic Demand $ 1 5 $ 1 0 10 5 10 0 $ 1 0 $ 1 5 15 0 50 Quantity demanded per period A. Inelastic demand Quantity demanded per period B. Elastic demand Pric e
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Pricing: Factors Influencing (2) Costs ©
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Break-even Chart for Determining Target Return Price and Break-even Volume Dollars (in thousands) 120 0 100 0 80 0 60 0 40 0 20 0 0 Total cost Fixed cost Target profit Total revenue 10 20 30 40 50 Sales volume in units Break-even point
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PRICING STRATEGIES Price–Quality relationship ©
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Price/Quality Strategies Price 4. Over- charging strategy 8. False economy strategy 7. Rip-off strategy 5. Medium- value strategy Produ ct Qualit y Hig h Mediu m 6. Good- value strategy 9. Economy strategy 1. Premium strategy 2. High- value strategy 3. Super- value strategy Low Hig h Mediu m Low
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Click to edit Master subtitle style Psychology of Pricing and Psychological Pricing
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Week 8 - Week 8:Shaping the Offerings *Pricing * Estimating...

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