Introduction - BCIS 5130: Foundations of Business...

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Unformatted text preview: BCIS 5130: Foundations of Business Presentation Design Introduction Dr. Dan Peak University of North Texas The Business World Isn’t Easy It is – Full of opportunities – Competitive, sophisticated, tough – Often unforgiving and ruthless It has – Numerous rules, and you may learn many of them by making mistakes – Relatively few positions at the top D. Peak and R. Vedder, UNT Business Presentations are a Tool for Advancement They are They – An important method of formal communication – A demonstration of organization, courage and confidence – One way to get yourself noticed Business Presentations Demonstrate Your Abilities They show the audience – Your command of the material, and your design, organization, speaking, interaction skills – How effective you are at communicating rhetorically, visually, aurally – How you behave under pressure D. Peak and R. Vedder, UNT D. Peak and R. Vedder, UNT Business Presentations Are A Test All People Ask Themselves When Attending Business Presentations Why am I here? Why What do you want from me? What How long will this take? How D. Peak and R. Vedder, UNT D. Peak and R. Vedder, UNT 1 Business Presentations Have Many Purposes 1. 2. 3. 4. To persuade To inform (i.e., a status report) To advance a political agenda To “not screw up,” i.e., the decision has up,” already been made, but you must present anyway 5. To accomplish some other goal D. Peak and R. Vedder, UNT Four Purposes of Business Presentations 1. Persuade 1. – Sell – Build support, achieve buy-in buy- 3. Politic – Maneuver – Exercise diplomacy, employ tact 2. Inform – Training – Provide informational 4. Due diligence – Create a record – Perform and not mess up D. Peak and R. Vedder, UNT The Persuasive Purpose: The Sales Presentation The Ultimate Purpose of a Sales Presentation is to Persuade. You, as a Speaker, are Selling Yourself, Your Organization, and Your Idea. Bill Gates: Windows 98 Plug and Play demonstration D. Peak and R. Vedder, UNT Sales Presentation Structure: A Logical Outline (Arredondo model) (Arredondo Opener -Opener Preview -Preview Body -Body Review -Review Close -Close the “hook” (text + images) hook” what you will tell them the message what you just told them call to action; what you want audience to do; link with hook (clock model) D. Peak and R. Vedder, UNT Communication Process Elements Speaker (Message sender) Speaker Listener (Message receiver) Listener Message Message Communication channels Communication Environment Environment Feedback Feedback Noise Noise D. Peak and R. Vedder, UNT 2 Appeal to Both Sides of the Human Brain Left Brain -Left – Factual-oriented Factual– Analytical – Logical Right Brain -Right – Personal feeling-oriented feeling– Emotional – Creative D. Peak and R. Vedder, UNT McGraw & Briggs, 1989 Right Brain, Left Brain Example (Capt. Mallory, Pvt. Miller, Maj. Roy Franklin) Justify on Facts, But Buy on Feeling. Justify for Business Reasons, But Buy for Personal Reasons. Gregory Peck and David Niven: The Guns of Navarrone (1968) Peoples (1992) Facts vs. Feelings Raise revenue Raise Lower costs Lower Provide better Provide service Reduce employee Reduce turnover etc. etc. Help others Help Increase personal Increase power Gain recognition Gain Allure of risk Allure etc. etc. But, Business Presentations Have Many Purposes 1. 2. 3. 4. To persuade To inform (i.e., a status report) To advance a political agenda To “not screw up,” i.e., the decision has up,” already been made, but you must present anyway 5. To accomplish some other goal D. Peak and R. Vedder, UNT D. Peak and R. Vedder, UNT 3 BCIS 5130 Progression of Presentations Oral #3 Oral #2 Single presenter 2 minutes (4 min pres) Corporate presentation form Target: CIO, rehearsal for CEO Can fire you NEVER tell them what to do Recommend, advise, suggest -with deference Team presenters 15 Minutes max Corporate presentation form Target: CEO Can fire you, have you fired NEVER tell them what to do Recommend, advise, suggest -with deference Progression of Presentation Impact Higher Oral #3 Oral #1 Single presenter 4 minutes max Sales presentation form Target: potential buyer Required Refinement Required Potential Impact on Potential the Company Potential Impact on Potential Your Boss’s Career Boss’ Potential Impact on Potential Your Career Lower Oral #2 Oral #1 Can’t fire you Courteously tell them what to do “Buy, purchase, select, …” D. Peak and R. Vedder, UNT D. Peak and R. Vedder, UNT Relationship of Media Files (to be addressed later) Rasterized graphics Bit depth: Vectorized graphics Targeting the Presentation 8 8,16,24 .gif .jpg .ai .wmf Drawing Commands Next week Fidelity depends (in part) on bit depth Bit depth: 8,16,24 Fidelity depends (in part) on quality of synthesis .wav Digitized sound .mid Synthesized sound Sound Commands D. Peak and R. Vedder, UNT D. Peak and R. Vedder, UNT Department of BCIS UNIVERSITYof NORTH TEXAS 4 ...
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