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Unformatted text preview: ? proposed $ customer service for 2010 ? market research $ cost for 2010 ? staff salaries and benefits for 2010 ? size of sales force for 2010 ? size of sales force for 2009 ? salary of a sales person ? severance pay for a single salesperson ? OUTPUTS SECTION: Unit production variable cost for 2010 c Sales Revenue for 2010 c Cost of Goods Sold for 2010 c Therefore, gross margin for 2010 c Less, expenses for 2010: Product modification costs c Salesforce salary c Salesforce severance c Total commission payment marketing expense c Total packaging and shipping marketing expense c Total coop advertising allowance marketing expense c proposed TV advertising c cost of coop advertising materials c cost of proposed customer service c cost of market research c cost of staff salaries and benefits c Therefore, total expenses c Hence, projected 2010 net contribution $ or CTM (profits) c...
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- Spring '08