CVIproformaIS

CVIproformaIS - ? proposed $ customer service for 2010 ?...

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Spring 2011 Clear Voice Incoporated Preparing a Proforma Income Statement worksheet prepared by Dr. Gopala Ganesh INPUTS SECTION: Anticipated unit sales for 2010 ? CVI manufacturer selling price for 2010 ? CVI product features SC level for 2010 ? CVI product features PE level for 2010 ? CVI product features EL level for 2010 ? CVI product features SC level for 2009 ? CVI product features PE level for 2009 ? CVI product features EL level for 2009 ? product modification cost per unit squared change in SC ? product modification cost per unit squared change in PE ? product modification cost per unit squared change in EL ? production variable cost of SC per one level unit ? production variable cost of PE per one level unit ? production variable cost of EL per one level unit ? salesforce commission % on sales dollar ? packaging and shipping % on sales dollar ? coop advertising % on sales dollar ? proposed $ advertising for 2010 ? coop advertising materials for 2010
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Unformatted text preview: ? proposed $ customer service for 2010 ? market research $ cost for 2010 ? staff salaries and benefits for 2010 ? size of sales force for 2010 ? size of sales force for 2009 ? salary of a sales person ? severance pay for a single salesperson ? OUTPUTS SECTION: Unit production variable cost for 2010 c Sales Revenue for 2010 c Cost of Goods Sold for 2010 c Therefore, gross margin for 2010 c Less, expenses for 2010: Product modification costs c Salesforce salary c Salesforce severance c Total commission payment marketing expense c Total packaging and shipping marketing expense c Total coop advertising allowance marketing expense c proposed TV advertising c cost of coop advertising materials c cost of proposed customer service c cost of market research c cost of staff salaries and benefits c Therefore, total expenses c Hence, projected 2010 net contribution $ or CTM (profits) c...
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CVIproformaIS - ? proposed $ customer service for 2010 ?...

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