fred+problem+statement

fred+problem+statement - Kudler Fine Foods 1 Kudler Fine...

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Kudler Fine Foods 1 Kudler Fine Foods: Issues and Problems Fred Johnson University of Phoenix
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Kudler Fine Foods 2 Kudler Fine Foods: Issues and Problems All companies have their share of successes and shortcomings, but outstanding management will find opportunities for success in the shortcomings. Fred Johnson will be analyzing Kudler Fine Foods (KFF) and highlighting the issues and problems within the organization. As stated in the KFF’s strategic plan, Kathy Kudler is the founder of KFF. Originally working for a marketing firm, Kudler decided to open a store to pursue her excitement about fresh foods. Kudler has no previous skills of operating a gourmet store, but continued with her idea of constructing a store which offers an assortment of foods for a sensible price. KFF has two successful stores generating revenue and one store with only level sales. KFF is steadily looking for areas of opportunities to build new store locations (University of Phoenix, 2007). These stores consist of a bakery, meat, produce, dairy and cheese, wine department, and a catering service. Stores are placed in excellent locations to make shopping a convenience with no immediate competition in the market. The stores offer
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This note was uploaded on 04/14/2011 for the course MGT 521 taught by Professor Klamm during the Spring '10 term at University of Phoenix.

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fred+problem+statement - Kudler Fine Foods 1 Kudler Fine...

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