unilever final report

unilever final report - CREATI VI TY Executive summary:...

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CREATIVITY Executive summary: Unilever- which is one of the leading multinationals across the globe continue to do business with the aim of making people look good, feel good and get more out of their lives. In this report the vision, company structure & the purposes and principles of Unilever has been discussed. Then the Unilever brands (food, personal & home care brands) have been chalked out in details. After that the definition of perception from the point of view of Unilever as well as the factors of perception has been demonstrated using the recruitment procedure of the company. Moreover the individual decision making models (Rationality, Bounded Rationality & Intuition) has been expressed using the example of new product launch of the company. Lastly, how creativity is perceived in Unilever has been conveyed using the example of Dove. The three- component creativity model has been discussed in regard to how Dove uses Real women for endorsement encouraging their ‘Campaign for Real Beauty’. The comments & reference are also attached herewith. Company Overview: 1
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As one of the most successful consumer goods companies ever, millions of families choose Unilever brands to feel good, look good and get more out of life. With a huge range of food, personal care and home care goods sold across the globe, consumers choose a staggering 330,000 Unilever products in the time of 4 to 5 minutes worldwide. In the 1920’s, with businesses growing rapidly, Margerine Unie and Lever Brothers merged to create Unilever. Over the decades, the business has built on the pioneering work of its forefathers. In everything they do, whether it’s leading in sustainability or their award-winning television and digital marketing, William Lever’s entrepreneurial spirit lives on. The company’s growth strategy continues to draw on its proud heritage, as through their products, they aspire to create a better future every day. Vision: We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact. Corporate Vision: Unilever's corporate vision – helping people to look good, feel good and get more out of life – shows how clearly the business understands 21st century-consumers and their lives. Company Structure: Uniliver’s operating Model is designed to deliver faster information. The company Structure is overviewed as follow: Executive Directors: The Executive directors are those members of the Unilever executive (UEX), including the group chief executive, who are also directors of Unilever. 2
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Non-Executive Directors: The non-executive directors are the independent element in Unilever's governance. Unilever executive (UEx): The Unilever executive (UEx) is responsible for managing profit and loss, and delivering growth across our regions, categories and functions. Senior corporate officers:
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unilever final report - CREATI VI TY Executive summary:...

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