Light Paternalism II created 2011.02.14

Light Paternalism II created 2011.02.14 - Purpose of mental...

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Quiz on Thursday, February 17th Purpose of mental accounting? Principles of hedonic framing and implications for marketing. Examples for the adoption of hedonic framing in marketing What is silver lining? Example. What is transaction utility, what is acquisition utility? May give you different anecdotes and ask what MA feature can explain the observed behavior Mr. A buys ticket ($80) for a game in an hour drive from his home one month before the game. The day of the game, there is storm, he decides to go anyway…. ? May ask fill in the blanks type of questions.
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Save More Tomorrow Thaler and Sunstein (2003)
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Life Cycle Theory of Saving Households are assumed to want to smooth consumption over life time Expected to solve the relevant optimization problem Do households save enough for retirement and as a precaution against uncertain future earnings?
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US Personal Savings Rate
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Different Retirement Plans Consider retirement wealth in three different forms: Social security: “A federal program of retirement or disability payments
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Light Paternalism II created 2011.02.14 - Purpose of mental...

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