This preview shows page 1. Sign up to view the full content.
Unformatted text preview: look at the competitors and see what they are doing for advertising. As far as the first week goes there was a advertising budget that needed to be set. This was set at $154 million dollars. By setting the advertising budget to this dollar amount this will assure a bright future for Blues Inc. The second week brought us together to study the average model, k period for the average model production level. With a 2 k period the weighted moving average was estimated at .7 for 11 years and .2 for 12 years, with a production level of 40 million units. The third week also presented to bring a challenge and was able to study the many different fluctuations in the market size which included a new sales forecast. It has been decided to fix the production levels at 11 million units for the first quarter, 13 units for the second quarter, twelve units for the third quarter, and finally 18 units for the fourth quarter to finish strong....
View Full Document
This note was uploaded on 04/16/2011 for the course BUS 415 taught by Professor Bobsmith during the Spring '10 term at University of Phoenix.
- Spring '10