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Unformatted text preview: Business prefer to purchase from manufacturers in order to cut out intermediaries Supply chain Channels (Horizontal and vertical) Channel conflict Dual Distribution Characteristics of the different modes of transport (i.e pipelines, air, trucks, etc) Chapter 15 (Approx 10 questions) The Communication Process Integrated marketing Communications Types of Promotional Objectives Types of promotion (Advertising, Personal Selling, etc) Guerilla Marketing Chapter 18 Robinson-Patman Act Pricing objectives Monopoly, oligopoly, monopolistic competition, pure competition Breakeven Point (Definition and ability to calculate simple problems)...
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- Spring '11
- Marketing, Brand equity Characteristics, insistence Branding strategies, competition Breakeven Point