Principles of Marketing Final Exam Review Sheet

Principles of Marketing Final Exam Review Sheet - Business...

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Principles of Marketing Final Exam Review Sheet (NOTE: We will still have class Monday for those of you who have questions about the exam or missing grades). Chapter 11 (Approx. 9 questions) Characteristics of Services Types of Products (Unsought, specialty, convenience, shopping, etc.) Stages of the product life cycle and how you market during each one Chapter 12 (Approx. 12 questions) Branding strategies (Family, generic, individual, etc.) Differences between brand mark, brand, trademark, etc. Product Development strategies Stages of the consumer adoption process Federal agency that protects consumers Brand equity Characteristics of a good brand name Chapter 13 (Approx. 11 questions) Direct selling is most common with raw materials in the B2B market
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Unformatted text preview: Business prefer to purchase from manufacturers in order to cut out intermediaries Supply chain Channels (Horizontal and vertical) Channel conflict Dual Distribution Characteristics of the different modes of transport (i.e pipelines, air, trucks, etc) Chapter 15 (Approx 10 questions) The Communication Process Integrated marketing Communications Types of Promotional Objectives Types of promotion (Advertising, Personal Selling, etc) Guerilla Marketing Chapter 18 Robinson-Patman Act Pricing objectives Monopoly, oligopoly, monopolistic competition, pure competition Breakeven Point (Definition and ability to calculate simple problems)...
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Principles of Marketing Final Exam Review Sheet - Business...

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