Ch_09_Ecommerce_7th_Ed

Ch_09_Ecommerce_7th_Ed - CHAPTER 9 E-COMMERCE H DIGITAL H...

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CHAPTER 9 E-COMMERCE H : DIGITAL H MARKETS, DIGITAL GOODS INTERNET IT INFRASTRUCTURE : Provides H Universal H & Easy-to-use Set Of Technologies & Technology Standards That Can Be Adopted H By All Organizations E-COMMERCE TODAY » E-commerce: Use of Internet to Transact H Business » Digitally Enabled Transactions H » Companies That Survived Dot-com Bubble H Burst H Now Thrive H » E-commerce Revolution H Is Still In Its Early Stages WHY E-COMMERCE IS DIFFERENT » UbiquityZ » Market Space » Transaction Costs Lowered » It is available just about everywhere, at all times » Global Reach [Reach: Number of Customers a Company Can Reach] » Universal H Standards » Lowered Market Entry & Search Costs » Richness H : Complexity H & Content of Message [Amount Hof Interactions H & Information Services Provided H ] WHY E-COMMERCE IS DIFFERENT » Interactivity H [2 Way Communication H between Merchant H & Customer] » Information Density H » Price Transparency Z : Ease H with Which Customers Can Find Out Variety H of Prices in Market »
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