jcp pp - Click to edit Master subtitle style By Alex...

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Click to edit Master subtitle style 4/19/11 By: Alex Alemann
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 4/19/11 Introduction ¡ James Cash Penney founded it in 1902 in Kemmerer,  Wyoming  ¡ J.C. Penney is one of the largest mid range  department store companies in the United States. The  department stores are primarily located in suburban  shopping malls  ¡ For the year 2009 their 10-K statement looked like  this: Net Income $251 million, Total Assets $12.6  billion, Total Liabilities $7.8 billion, Net Sales $17.6 
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 4/19/11 PLACE ¡ J.C. Penney’s headquarters is located in Plano Texas ¡ Has 1,108 stores located in 49 states including Puerto  Rico   ¡ They purchase their merchandise from 3,500  domestic and foreign suppliers  ¡ J.C. Penney owns 111.7 million total square feet and  has 12.6 billion assets 
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 4/19/11 PROMOTION ¡ J.C. Penney spent $5.8 billion in 2009 on their selling,  general and administrative expense  ¡ Accounted for 30.7% of their net sales 
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