Com 275 psychological impacts of media

Com 275 psychological impacts of media - Priming Priming:...

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Priming Priming: occurs when exposure to mediated communication activates related thoughts that have been stored in the mind of the audience member. Message content is connected, associated or reinforced by the related thoughts. These thoughts can sometimes become permanently associated with the message/stimulus. Cognitive Neoassociation: attempts to explain a portion of the phenomenon of memory. Intervening variables: variables that strengthen the cause-effect phenomenon when they are present. 5 Variables: 1) Perceived meaning of the communication 2) Perceived justifiability of the witnessed aggression 3) Extent to which audiences identify with characters 4) Perceived reality of the mediated communication 5) Stimulus of prior experiences. Theoretical Bases: Storage bin model: memory is viewed as a large storage bi in which recently primed concepts are considered strongest. Stresses recency Storage Battery Model: frequent input serves to “charge up” the battery. Stresses frequency, more frequent the event the stronger the effect. Synapse View Model:
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Com 275 psychological impacts of media - Priming Priming:...

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