com 275 lecture notes Ch. 16 health effects of media

com 275 lecture notes Ch. 16 health effects of media - Two...

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Ch. 16 Health effects of Media Effects of ads on health: focused on 3 types of ads. 1) Cigarettes: some evidence of effects 2) Alcoholic beverages: correlation between ads and consumption 3) Foods: food commercials can have pos./neg/ effects mostly neg. Two-types of studies on health-related news: 1) those that measure news as source of health information 2) those that compare public opinion on a health topic to news coverage of that topic
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Unformatted text preview: Two new educational strategies: 1) Edutainment: Health messages embedded in entertainment, programs and effects have not been studied extensively. 2) Media Advocacy: Public health agent attempts to focus media on health issues to effect social or public policy. Tools for Health education: Journalism education, critical viewing skills, media literacy training, interactive communication technologies....
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This note was uploaded on 04/18/2011 for the course COM 275 taught by Professor Sherry during the Fall '08 term at Michigan State University.

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