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Unformatted text preview: Attitude change depends on what we think about the message(cognitive response) Elaboration Likelihood Model: Explains persuasion by likelihood of a person to elaborate. Central route: Careful thinking Peripheral route: WITHOUT careful thinking. Change caused by the central route is much stronger than from the peripheral. Theory of Reasoned Action/Planned Behavior: Intention to behave and subsequent behaviors are predicted by: 1) Attitudes towards behavior and 2) normative beliefs or perceptions of how influential other will view the behavior. Extended parallel Process model: Fear appeals have two components: 1) Threat motivates action. 2) Response efficacy determines nature of action. (If perceived efficacy is stronger than perceived threat, people will change behavior to control danger)...
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- Fall '08
- Mass Communication