Com 275 book notes ch. 20 media entertainment effects

Com 275 book notes ch. 20 media entertainment effects -...

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CH. 20 Media Entertainment Effects 1) entertainment: Consuming media messages for sheer pleasure and without ulterior motives. 2) Pascal (philosopher) saw entertainment as sinful. While Freud and Mantaigne saw the opposite, saw entertainment as way to relieve stress, boredom, happiness, effects= positive. A) Methods of Research 1) Uses/Gratifications: finds out what people like/ dislike and their motives for entertainment. 2) Behavioral research: Tests motives as hypotheses in a laboratory setting. 3) Selective exposure: assumes that people make entertainment choices based on personal preferences and needs, usually impulsive choices. 4) Person’s mood : biggest factor in viewing habits. 5) angry women chose calming media, while angry men chose to stay made and chose violent material. 6) Drama: a state, situation, or series of events involving intense conflict of forces. - must have interesting characters that people can have affective dispositions towards
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Unformatted text preview: - must have a satisfying resolution to the conflict. 7) Humor: Form of drama that gives audience members ques. High Persuasive power: humor may make the message more interesting/memorable. 8) Sports: Research shows that if a person’s favorite team wins, the result is that, that persons self-esteem will increase; and vice versa for losing. 9) Suspense: an emotional response to a narrative or parts of a narrative in which audience members are unsure of a final outcome. Satisfying resolutions in this is thought to keep audiences coming back for more. People look for stimulation. 10) Empathy theory: Explains why audiences of suspense become emotionally or psychologically involved. 11) Horror: men enjoy horror more than females (controlling of fears), but both enjoy it watching it together (strong males, weak females)...
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