Com 275 book notes ch. 18 mass-mediated political communication effects

Com 275 book notes ch. 18 mass-mediated political communication effects

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CH. 18 Mass-mediated Political Communication Effects 1) Spiral of silence theory: suggests that powerful effects result whenever people fear social alienation or isolation enough to keep quiet and not speak their views. 2) 4 major reasons in increased political research: 1) voting behaviors became increasingly unpredictable due to various sociopolitical changes. 2) The social concern for the negative effects of television increased. 3) Studies by European scholars attracted attention and stimulated additional research. 4) An emphasis on cognitive dimensions expanded the focus of political communication research. 3) Influences of political communication: 1) social scene, 2) political landscape 3) media environment. 4) Media content. A) EIGHT functions of Mass Media 1) Surveillance of contemporary events that are likely to impose, positively or negatively, upon the welfare of the citizens. 2) Identification of key sociopolitical issues including their origins and possibilities for resolution. 3)
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This note was uploaded on 04/18/2011 for the course COM 275 taught by Professor Sherry during the Fall '08 term at Michigan State University.

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Com 275 book notes ch. 18 mass-mediated political communication effects

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