Com 275 book notes ch. 16 media effects on health

Com 275 book notes ch. 16 media effects on health - CH: 16...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
CH: 16 Media Effects on Health 1) The goal of the media health communication campaign is to present specific messages, designed by health and communication experts, which have intentional, positive, health-related effects on audiences. 2) Americans get much of their health-related info from mass media. A) Research Findings: 3 types of advertisements on health: cigarettes, alcohol, foods. 1) Cigarette advertisements have been banned from broadcast media in the U.S. since 1971 2) Youngsters recognize the symbols/slogans of various cigarettes, the more likely the ad recognition, the more likely on is to smoke 3) Cigarettes plan on “lifestyle” appeal, warning labels have little effect. 4) Alcohol research consists of: 1) whether such ads entice adolescents to start drinking or 2) if ads cause increased consumption. Result: exposure to ads increases likelihood to drink. 5) Food: TV ads affected the long-term/short-term eating habits of children, but parental eating habits affected the long-term much much more. 6)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/18/2011 for the course COM 275 taught by Professor Sherry during the Fall '08 term at Michigan State University.

Page1 / 2

Com 275 book notes ch. 16 media effects on health - CH: 16...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online