Com 325 concept of a commitment growing legs

Com 325 concept of a commitment growing legs - -Understand...

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-Understand the concept of a commitment growing legs Once you are committed to something you rationalize that commitment, which gives it strength without increased influence. -Scarcity definition and connection to psychological reactance Scarcity: cost is increased if there is little available of that resource. Defense against scarcity = try to calm emotional arousal and engage conginitively. Psychological reactance: you always want what you can’t have. Act out when options are limited. Highest levels of psychological reactance: 1) terrible twos 2) Teens 3) Old Age -Best conditions for appeals to scarcity Newly scarce items: Tickle me Elmo Recently Restricted : Prohibition -Compliance gaining v. persuasion (definition, effects, goals) Compliance gaining is only concerned with behavior change, more effective in short-term. Persuasion is concerned with changing attitudes and is more effective in long-term. -Compliance gaining strategies and techniques (why are these good/bad?)
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Com 325 concept of a commitment growing legs - -Understand...

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