HRM 1101 – Competitive Analysis
Competitive Analysis Assignment
Goals of Assignment:
To give you insight into how companies attract and retain customers.
To provide you with an overview of the factors business professionals use to evaluate the
To get you thinking about the factors that figure into consumer decisions.
Identify how leadership behaviors impact customers.
To complete the assignment:
Select a category you want to study and then select two retail establishments from the following
list. If you want to visit establishments that are NOT on the list, please email me. If you want to
study a category that is NOT on the list, please email me.
Dunkin’ Donuts, Starbucks, Colombe, Brew HaHa
Boscov’s, Macy’s, Sears, Bloomingdales, JC Penney
Target, Wal-Mart, TJ Maxx, Marshall’s, K-Mart
Barnes & Noble, Borders
Wawa, 7-11, A-Plus
Home Depot, Lowe’s, True Value Hardware
Office Supply Stores:
Staples, Office Depot, Office Max
Acme, Pathmark, Giant, Genuardi’s, Shop Rite, Wegman’s
Subway, Quiznos, Wawa
Chili’s, Qdoba, Applebee’s, Bennigan’s, Carrabba’s, Bertucci’s