Competitive Comparison(1)

Competitive Comparison(1) - HRM1101CompetitiveAnalysis...

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HRM 1101 – Competitive Analysis Competitive Analysis Assignment Goals of Assignment: To give you insight into how companies attract and retain customers. To provide you with an overview of the factors business professionals use to evaluate the competitive landscape. To get you thinking about the factors that figure into consumer decisions. Identify how leadership behaviors impact customers. To complete the assignment: 1. Select a category you want to study and then select two retail establishments from the following list. If you want to visit establishments that are NOT on the list, please email me. If you want to study a category that is NOT on the list, please email me. Category: Coffee Stores: Dunkin’ Donuts, Starbucks, Colombe, Brew HaHa Department Stores: Boscov’s, Macy’s, Sears, Bloomingdales, JC Penney Discount Retailer: Target, Wal-Mart, TJ Maxx, Marshall’s, K-Mart Book Stores: Barnes & Noble, Borders Convenience Stores: Wawa, 7-11, A-Plus Home Stores: Home Depot, Lowe’s, True Value Hardware Office Supply Stores: Staples, Office Depot, Office Max Supermarkets: Acme, Pathmark, Giant, Genuardi’s, Shop Rite, Wegman’s Sandwich Stores: Subway, Quiznos, Wawa Restaurant Chains: Chili’s, Qdoba, Applebee’s, Bennigan’s, Carrabba’s, Bertucci’s
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This note was uploaded on 04/18/2011 for the course HRM 1101 taught by Professor Nelson during the Fall '08 term at Temple.

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Competitive Comparison(1) - HRM1101CompetitiveAnalysis...

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