12-9 - Individual adoption process Result of many...

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Fashion Process Collective human behavior over a period of time; relating to evolution of new fashions
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Stages in Fashion Process Creation/introduction Fashion Leadership (early adopters, trendsetters) Increasing social visibility (spread) Conformity (social acceptance) Decline & obsolescence (trend termination)
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Bell Curve fashion process article (models)
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Unformatted text preview: Individual adoption process Result of many individuals, and both personal and social motives 5 stages: awareness, interest, evaluation, trial, adoption Fad/Trend Trend: direction, affects a variety of items Fad: brief popularity, revolutionary or extreme, born overnight w/rapid growth, limited rather than mass adoption, decline rapidly...
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12-9 - Individual adoption process Result of many...

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