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19 download_doc-22.php - G202 (4/8/2009) The Starbucks Case...

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Unformatted text preview: G202 (4/8/2009) The Starbucks Case Starbucks has been committed to social responsibility since its inception, does this mean that it has never strived to be profitable? In other words, does social responsibility contradict the notion of being profitable? Within the case, Global Exchange chose the issue of fair trade coffee. What is fair trade coffee? What made Starbucks a strategic target for Global Exchange? What other targets could they have chosen, and would any others be as strategic as Starbucks? What were the costs (risks) and benefits (rewards) surrounding the issue of Starbucks moving to fair trade coffee? Think about all the stakeholders in Starbucks business model when trying to assess the risks and rewards to the change. The Starbucks Case Given the risks and rewards potential with fair trade coffee, weigh the merits of...
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This note was uploaded on 04/18/2011 for the course BUS 202 taught by Professor Kreft during the Winter '09 term at Indiana.

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