{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

19 download_doc-22.php

19 download_doc-22.php - G202 TheStarbucksCase ,does...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
G202 (4/8/2009) The Starbucks Case Starbucks has been committed to social responsibility since its inception, does  this mean that it has never strived to be profitable? In other words, does social  responsibility contradict the notion of being profitable? Within the case, Global Exchange chose the issue of fair trade coffee. What is  fair trade coffee? What made Starbucks a strategic target for Global Exchange?  What other targets could they have chosen, and would any others be as strategic  as Starbucks? What were the costs (risks) and benefits (rewards) surrounding the issue of  Starbucks moving to fair trade coffee? Think about all the stakeholders in  Starbuck’s business model when trying to assess the risks and rewards to the  change. The Starbucks Case Given the risks and rewards potential with fair trade coffee, weigh the merits of 
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Ask a homework question - tutors are online