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Unformatted text preview: Easier to organize and manage campaigns. Public trust in corporations is declining. Easier to sway public opinion against firms. Government bureaucracy is getting thicker. Policy-option can involve long delays. Businesses are becoming more global. Inter-government action is hard to bring together. Targeting Behavior What characterizes a good target? Well-recognizable brand name. Firms that have a leadership position in the industry. Consumer product firms (down-stream firms). Firms producing products with low-switching costs. Sometimes, the worst offenders are targeted, but not always. Firms that have shown interest in the NGOs issue in the past. Targets are picked specifically to fit each NGO campaign....
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- Winter '09