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19 download_doc-21.php - Easier to organize and manage...

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G202 (4/6/2009) Private Politics Private Politics:  When NGO activists directly engage private firms with their concerns  instead of, or in addition to, trying to influence policy formation. Recall the normal political issue stages: Development, Politicization, Legislative, and Implementation. Private Politics In private politics, the last two stages are replaced with NGO engagement of  firms: Legislative Stage      is replaced with NGOs making direct demands on firms. Issue Threats: boycotts or negative PR. Promise Reward: PR endorsements or funding. Implementation Stage      is replaced with resolution of the NGO-firm dispute. Bargaining by the two sides to come to an agreement. May result in firm action, or may agree to disagree. The Rise of the NGO Why is there a rise in NGO Campaigns? Communication costs are rapidly decreasing. 
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Unformatted text preview: Easier to organize and manage campaigns. Public trust in corporations is declining. Easier to sway public opinion against firms. Government bureaucracy is getting thicker. Policy-option can involve long delays. Businesses are becoming more global. Inter-government action is hard to bring together. Targeting Behavior What characterizes a good target? Well-recognizable brand name. Firms that have a leadership position in the industry. Consumer product firms (down-stream firms). Firms producing products with low-switching costs. Sometimes, the worst offenders are targeted, but not always. Firms that have shown interest in the NGOs issue in the past. Targets are picked specifically to fit each NGO campaign....
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