Unformatted text preview: • Easier to organize and manage campaigns. • Public trust in corporations is declining. • Easier to sway public opinion against firms. • Government bureaucracy is getting thicker. • Policy-option can involve long delays. • Businesses are becoming more global. • Inter-government action is hard to bring together. • Targeting Behavior – What characterizes a good target? • Well-recognizable brand name. • Firms that have a leadership position in the industry. • Consumer product firms (down-stream firms). • Firms producing products with low-switching costs. • Sometimes, the ‘worst offenders’ are targeted, but not always. • Firms that have shown interest in the NGO’s issue in the past. – Targets are picked specifically to fit each NGO campaign....
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This note was uploaded on 04/18/2011 for the course BUS 202 taught by Professor Kreft during the Winter '09 term at Indiana.
- Winter '09