Unformatted text preview: • NGOs are very narrowly focused to one issue, which gives them an advantage over firms that have many issues to think about. • Non-Market Forces • NGO Campaigns – Let’s look a a few NGOs in action: • Environmental NGOs: – Greenpeace • Anti-Airport Expansion • Anti-SUV campaign • Apple Campaign and Apple Response – Rainforest Action Network • Green SkyScrapers ! • Eco Barbie! • Billionaire’s for Coal...
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- Winter '09
- Starbucks Case Debriefing, Online Starbucks Case