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19 download_doc.php - January 14, 2009 Day 1 Slide 2 o CSR...

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January 14, 2009 Day 1 Slide 2 o CSR Ethical based movement Have more responsibility that just maximizing profit o Value Chain Everyone you come into contact with from the beginning of production… to the end of products life o Stakeholders Take a broader look at these Non-Market Stakeholders Especially look at lease Slide 3 o NGO Non government organizations Added social regulation o CSR can be very strategic Can enhance profitability Can help improve reputations Slide 4 o Either go to gov. to force firms o OR go to firm directly EX: Boycotts
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Apple to go green Slide 5 o None Slide 6 o What’s best for society o How can government get involved Taxation Subsidization Regulation o Demand: Take price/ quality into consideration Big Picture: based on consumer evaluation of products Willingness to pay o Supply: Based on cost of production Will Price cover price of Production? Only produce things that consumers value more than cost of production
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This note was uploaded on 04/18/2011 for the course BUS 202 taught by Professor Kreft during the Winter '09 term at Indiana.

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19 download_doc.php - January 14, 2009 Day 1 Slide 2 o CSR...

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